The RHS Chelsea Flower Show…50 Days to Go until Press Day!
April 24, 2017
Press day is fast approaching
With less than 50 days to go until this year’s Royal Horticultural Society (RHS) Chelsea Flower Show, I wanted to share a brief insight into our current plans and work being undertaken to showcase the Big Hedge Co. to the Chelsea public for the first time. Despite being less than 12 months old, the Big Hedge Co. will be attending the show with three different garden hats on!
Garden Hat Number 1: Working with industry leading partners
We are collaborating with internationally-renowned sculptor David Harber to supply and install a variety of hedging on his unique trade space. Some of David’s other projects can currently be found in the Universities of Oxford and Cambridge, the Liberty Centre in Cincinnati and the Hotel du Cap-Eden-Roc in France so we are delighted to be working with such an established brand to create a space which will showcase his work.
Garden Hat Number 2: How to create an impactful trade stand?
We were also approached by the RHS to take trade space this year. The maze shaped design will be located parallel to the main avenue on Ranelagh Gardens and next to the Sweetingham Steps which lead through to the bandstand. The trade stand will feature the full range of Big Hedge Co. hedging as well as two interactive iPad stations allowing prospective clients to both browse and purchase the full ranges. As part of the integral design, the stand will also house a unique David Harber’s sculpture, a hedgehog highway and a pair of spell-binding stilt walkers bedecked in flowers.
Garden Hat Number 3: What is it like to work with the RHS?
In an exclusive deal with the RHS, the Big Hedge Co. will be supplying a selection of big hedging and topiary to ‘dress’ both the communal and VIP areas of this year’s show. Designed by our in-house creative liaison, Gail has chosen varieties such as Fagus sylvatica and Acer campestre as well as bedding plants including Sweet Woodruff to complement the distinct purple branding of this easily recognisable event.
My final thought
This is the first full year of the Big Hedge Co. and we are honoured to be wearing so many different garden hats at this year’s RHS Chelsea Flower Show. It promises to be a truly memorable event for us…so please come and say hello, give us your feedback and share our journey of creating habitats for future generations to enjoy.